Your visibility
pipeline.
Built.

Four parts. One system. Positioning, profile, content, and outreach — all generated around what you actually do.

P1Positioning — nail the problem first
P2Profile — headline, banner, about, featured
P3Content — angle, first post, rhythm
P4Outreach — the follow-up that opens doors
Part 1 of 4

Nail the positioning.

Before any profile or content, you need to know if the problem you solve is urgent enough to pay for. We check that first.

Your situation
Positioning statements
1

Positioning locked.

You know what you solve, who it's urgent for, and how to say it in one sentence. Everything from here runs on this.

Part 2 of 4

Build the profile.

Your profile is a landing page. Every section should speak to the same person with the same message — starting with your positioning.

About you
Headline
Delete the job title. Replace it with the outcome you create.
Headline options
Banner
One line that mirrors their frustration. One line that confirms they're in the right place. One line of social proof if you have it.
Banner options
About
Open with who you help — not who you are. First two lines must work before "see more."
About section
Featured
Three slots, three temperatures. Hot (offer), warm (lead magnet), cold (newsletter).
2

Profile built.

Headline, banner, About, and Featured — all speaking to the same person with the same message. Now let's give them a reason to follow you.

Part 3 of 4

Set the content direction.

One clear angle, one ready-to-post first post, one rhythm. That's all you need to start.

Content direction
3

Content direction set.

You have an angle, a first post, and a rhythm. Start posting. Then we'll talk about who to reach out to.

Part 4 of 4

Open the conversation.

This is the follow-up message — for after you're connected. Not a pitch. A conversation starter that finds the gap.

The three-phase rule: Connect (make it human) → Convert (find the gap through conversation) → Close (only when they've told you they have a problem you solve). Never pitch in the first message.
Follow-up opener

You now have your full visibility pipeline.

Positioning locked. Profile built. Content set. Outreach ready.

Want this built with you, not just for you? zone.studio