Your visibility
pipeline.
Built.

Four parts. One system. Positioning, profile, content, and outreach — generated around what you actually do.

P1Positioning — nail the problem first
P2Profile — headline, banner, about, featured
P3Content — angle, first post, rhythm
P4Outreach — the follow-up that opens doors
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Part 1 of 4

Nail the positioning.

Before any profile or content — is the problem you solve urgent enough to pay for? We check that first.

Positioning statements
1

Positioning locked.

You know what you solve, who it's urgent for, and how to say it in one sentence. Everything from here runs on this.

Part 2 of 4

Build the profile.

Your profile is a landing page. Every section should speak to the same person with the same message.

Headline

Delete the job title. Replace it with the outcome you create.

Headline options
Banner

One line that mirrors their frustration. One that confirms they're in the right place. One of social proof if you have it.

Banner options
About

Open with who you help — not who you are. First two lines must work before "see more."

About section
Featured

Three slots, three jobs. Tell us what you have — or what you're planning to build.

Slot 1 — Main offer or product page
No problem — we'll suggest what this slot should link to based on your positioning.
Slot 2 — Lead magnet
No problem — we'll suggest what lead magnet you should create first.
Slot 3 — Newsletter or best content
No problem — we'll suggest what content to start with.
2

Profile built.

Headline, banner, About, and Featured — all speaking to the same person with the same message.

Part 3 of 4

Set the content direction.

One clear angle, one ready-to-post first post, one rhythm. That's all you need to start.

Content direction
3

Content direction set.

You have an angle, a first post, and a rhythm. Now let's open the right conversations.

Part 4 of 4

Open the conversation.

This is the follow-up message — for after you're already connected. Not a pitch. A conversation starter that finds the gap.

The three-phase rule: Connect (make it human) → Convert (find the gap through conversation) → Close (only when they've told you they have a problem you solve). Never pitch in the first message.
Follow-up opener